
How England Rugby and O2 built a legacy beyond the game and 30 years of ultimate pride
There is something unmistakable about the build up to a match at Twickenham. The moment you step off the train, the energy shifts. Fans draped in white shirts with red roses, the hum of anticipation in their conversations, and that pungent aroma of tallow, grilled onions and lager lining the route to the stadium all builds a sense of ritual. People move with purpose, but also with joy, knowing they are part of something much bigger than a single match.
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How England Rugby and O2 built a legacy beyond the game and 30 years of ultimate pride
How England Rugby and O2 built a legacy beyond the game and 30 years of ultimate pride There is somet...