Saudi Arabia hosting the WTA finals remains hugely controversial amid human rights concerns - but tennis and the kingdom are in it together now after Coco Gauff's record £3.7m victory, writes MATT LAMBERT
You may have seen a Saudi Arabia tourism advert doing the rounds on YouTube and cinema screens. The title is: This Land is Calling. An intrepid western woman treks across the desert, weaves through a bustling city and finally comes face to face with a local woman; they exchange a gentle smile. As Coco Gauff won the WTA Finals – and a record £3.7million prize – on Saturday in Riyadh, the last line of that advert came to mind: 'I was the first – but I won't be the last.
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