Guy Fieri Reveals What His 'Flavortown' Catchphrase Actually Means
John Lamparski/Getty ImagesGuy Fieri has finally explained what his classic catchphrase "Flavortown" actually means. "It just turned into something and now there's 'Flavortown' foods, sauces and you name it," he said during an appearance on The Late Show with Stephen Colbert on Wednesday, February 27. Indeed, the Diners, Drive-Ins and Dives host has turned "Flavortown" into his own personal brand, with cookware, delivery-only restaurants and books all marketed around the catchphrase.
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