A desperate £7m punt on a reality show, dramatic U-turn over female fighters, brilliant marketing and charismatic stars - how the UFC rose from obscurity to multi-BILLION pound sporting giant
At just over three decades old, the UFC is still a baby in sporting terms. But those three letters - once derided as 'human cockfighting' - are now synonymous with a global behemoth of a business worth billions. UFC 1 was a freak show involving a 30 stone sumo wrestler, and shark-filled moat - more on that extravaganza here. And now, MMA's market leader dominates the combat sports landscape with highly-trained professional athletes competing on an almost weekly basis.
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